Crisis Communications in Canada:
A Practical Approach

Offering a practical guide to the theory and practice of modern crisis communications, this textbook presents a common-sense approach to dealing with the most demanding of communications scenarios.

Using case studies and an interactive approach, the reader is taken through the task of crisis communications planning, including monitoring issues, integrating groups into crisis plans, adapting plans as a crisis evolves, and developing and implementing the product and processes necessary to handle corporate crisis situations.

This book is ideal for students of media relations, issues management, strategic communications, or crisis communications. It is also a valuable reference for established communicators who lack specific experience in dealing with crises.

By John Cooper

ISBN-13: 978-0-919852-60-0
ISBN-10: 0-919852-60-2
Price: $42.00